Tasked with finding a delivery system that would allow fast and simple communications across a whole range of Internet pathways, Manchester Law Society have chosen to partner with LegalRSS, the leading supplier of communications platforms for law firms.
In addition to the ability to send more than 100,000 targeted enewsletters annually, MLS wanted to have the ability to update its website and use social networking to the maximum but without incurring a time penalty. Says MLS Chief executive, Fran Eccles-Bech, ‘The LRSS platform makes this extremely easy due to the high degree of integration of the processes and simplicity of use of the system. The sending of enewsletters, in particular is incredibly easy and the ability to co-brand means we can give a presence on our ecommunications to our sponsors and advertisers also.'
In addition, MLS has the ability to create bespoke mobile websites for user groups. Student members of the Society are already flocking to the MLS Student member mobile website, which contains material of specific interest to students and which can be co-branded to carry advertising messages etc.
LRSS MD Joe Reevy says that ‘With the volumes of inbound messages we all receive, it is important to be able to deliver information that is of interest to the reader. Segmentation is critical, and that means matching user groups with content types. We have build LRSS to make that simplicity itself.'
The partnership will allow the MLS executive to continue to lead the way in member communications, provide better communications with members and save time.
To sponsor or advertise on the MLS e-newsletters or mobile websites, contact
Fran Eccles-Bech at FranEccles-Bech@manchesterlawsociety.org.uk or Lee Gilbert at info@keyforthecity.co.uk
For information on www.LegalRSS.co.uk or the white-label version www.myinfonet.com, contact Joe Reevy at joe@bestpracticeonline.com